After many months of anticipation, Instagram’s CEO Adam Mosseri revealed a new Instagram update that will integrate sharing of NFTs into its platform. Users, collectors and creators will be able to view, share and engage with the NFTs on their feed, stories, and in messages. This will be a great way to display the digital assets they own on their profiles and view the tokens of their favoured artists, politicians or other friends they follow. Clicking on the tag will display the name of the creator and owner.
The company is starting small with selected key athletes, models, and other influencers in order to test waters before building further on it. They want to learn from the community in the process and make Web3 technology accessible to a broader audience. An eventual full rollout will be available as Instagram expands this feature across the rest of their property including Facebook and their popular virtual reality Oculus programs.
Adam Mosseri made a video explaining the entire NFT integration saying “I want to acknowledge upfront that NFTs and blockchain technologies and Web3 more broadly are all about distributing trust, distributing power.” Mosseri also emphasised that support for NFTs on Instagram could help introduce the technology to a much broader range of people. In January this year, Twitter introduced NFTs on the platform as hexagon-shaped profile pictures. An icon in the corner of Instagram posts of NFTs also appears as a hexagon. The complete video be viewed here: https://twitter.com/mosseri/status/1523655590672695296
Artists will be able to connect their digital wallets to their profiles and instantly keep their followers involved with any work that has been done as well as sell to their fans. The company is acquiring and aggregating public data from open blockchains such as Ethereum and Polygon, which helps to highlight who owns what. The Solana and Flow blockchains will be integrated next. Creators can link digital wallets such as MetaMask, Rainbow, and Trust Wallet, and will soon be able to connect their Coinbase Wallet, Dapper, and Phantom.
Instagram’s integration of non-fungible tokens could lead to mainstream adoption of NFTs and support creators’ ability to make a living.
